Conversations with customers for additional product ranging just became a whole lot easier....
Conversations with customers for additional product ranging just became a whole lot easier for sales rep and account managers.
Swigg BrandPrint now includes 'Suggestive Ranging' in the Customer Summary report.
Suggestive Ranging automatically ranks the products that will deliver the best sales opportunity for every customer - above and beyond the products the customer already ranges.
The conversation for the sales rep with the customer for expanding their range relates to the customer, the channel the customer is in within the reps territory.
Sales Rep: "Hello valued Pub Customer. I see that you don't have have Jibba Jabba Bourbon in your venue. Did you know that already 70% of pub customers in my territory are ranging Jibba Jabba Bourbon and it's their number one selling product from my portfolio. Perhaps you should give it a go. I believe it will drive additional sales and profit for your venue"
Valued Pub Customer: "So its the number one seller in your portfolio in pubs like mine in this area. I will give it a go. Whats the best price you can do?"