Swigg Workshops
Swigg at this stage delivers two workshops to the liquor industry.
Category Reviews
| Outcome: |
The delivery of best practice category reviews – structure, presentation, trade arguments and analysis of information. |
| Ideal for: |
Key Account Managers |
| Why: |
Encourages key account managers think from a marketers and retailers point of view in developing ranging arguments. |
Pricing & Promotional Management
| Outcome: |
Learn how to review promotions and set pricing strategies using scan data, internal financials and LMA Price Monitor/Price Track data. |
| Ideal for: |
Sales and Marketing |
| Why: |
Congruency in promotional campaigns and strategies |
A combination of educational and practical applications are used to ensure the participants retain and apply the learning's from the workshop.
