swigg bottle

Liquor Information and Strategy Experts

swigg_logo
   
   

Resources Bar
Wholesaler Sales

Channel Structure
Wholesalers play an integral role in the delivery of wine, spirits and RTD’s to retailers.

The largest, of the wholesalers is Australian Liquor Marketers (ALM) which is owned by the Metcash Group. Many of the smaller wholesalers have a regional focus. For instance, Novacostrian has significant outlet distribution in the Newcastle region in New South Wales.

To gain the maximum distribution, suppliers will generally ensure that their products have listings in as many wholesalers as possible. The listing of products is at the discretion of the wholesalers.

Information Sources
Wholesalers have information of the movement of all listed product to individual outlets. This data is only available to the suppliers who list their products with the wholesalers. Secondly, the information only has sales of each supplier respective products. The exception is ALM who provides additional competitor data that tracks the movement of all products to retailer at a state level.

The fees for accessing the data vary considerable across the wholesalers. In some cases a flat fee is charged to the suppliers for data access. In other cases a 'cents per case sold rate' is charged.
The main wholesalers are: Victoria - Queensland - New South Wales - South Australia/ NT - SAL, Festival Western Australia -

  • National - ALM, Campbells Cash and Carry (ex. WA)
  • Victoria - ALMBeasley, Capital, SILG, Tasman, Gollars, Dilletare, Paramount
  • Queensland - AIW, Creedy’s, Magees, Suncoast
  • New South Wales - Chambers, HLW, ILG, Novacastrian, Porters
  • South Australia / NT - SAL, Festival
  • Western Australia - FAL, Carrington, Liberty
 
   

Useful Website Links

Industry Bodies

Inside Liquor Jobs
Liquor Merchants Association
Australian Associated Brewers
DSICA
Australian Wine & Brandy Corp.
Wine Australia
Australian Alcohol Guidelines
Australian Hotels Association (AHA)

Information Suppliers

ACNielsen
Aust. Bureau Statistics
Roy Morgan Research
Emerson & Hughes
International Wine and Spirit Record
Aztec Information Systems
Liquor Merchants Association of Australia
OzTAM
IBISWorld Australia
Clutch

Missing from the List?
Call Swigg to get a link to your site
 
   
   
site design by Smart Marketing