Resources Bar
Industry Volumes
Industry volumes refer to the movement of product from the suppliers into the channel pipeline.
Where available, industry volumes provide an good measure for understanding general beverage trends. However, industry volumes are also subject to pipeline fill from trade loading which can distort trends in the shorter term.
Beer
Channel Structure
Most beer is delivered directly to the retailers from the breweries.
A minor proportion will move through the wholesale channel generally to premises with small sales i.e. Restaurants, cafes.
Information Sources
The brewers can measure their own sales, in most cases, to an individual outlet level. Some brewers share their top level sales with each other in order to track total market movement and volume share. This data is not available to the general industry.
The ABS has a range of different reports on beer. Specifically publication 8301.0 provides beer manufacturing data. There may be a charge to access the report.
The Australian Associated Brewers has limited information available to members only.
Wine
Channel Structure
Wine is generally sold through a wholesaler or wine merchant (in some cases both) into the retailers. Some smaller wineries sell directly to a small number of outlets, but these tend to be small in volume. Other channels include exports, cellar door and online sales.
Information Sources
The Australian Wine and Brandy Corporation provide a web site that clearly outlines the type of information available to the wine industry. In general this includes viticulture, wine production, domestic sales and export sales. Although much of the data is sourced from the ABS, other useful reports are also available.
The ABS also provides wine information. Key reports include 1329.0 - Australian Wine and Grape Industry and 8504.0 - Sales of Australian Wine and Brandy by Winemakers. Report 8155.0 contains data on wine, beer and spirits manufacturing.
RTD's
Channel Structure
Most RTD's are sold via the wholesaler channel and onto retailers.
Information Sources
Apart from ABS report 8155.0 which has data on spirit manufacturing, little information on spirits and RTD volume is available to the general industry.
The Liquor Merchants Association conducts an industry pool and provides state and segment level volume data to it’s contributing members.
Spirits
Channel Structure Most spirits are sold via the wholesaler channel and onto retailers.
Information Sources
Apart from ABS report 8155.0 which has data on spirit manufacturing, little information on spirits and RTD volume is available to the general industry.
The Liquor Merchants Association conducts an industry pool and provides state and segment level volume data to it’s contributing members.
