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Liquor Information and Strategy Experts

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Consumer

Consumer Behaviour

Roy Morgan, ACNielsen, Emerson & Hughes, Clutch and other qualitative and quantitative market research companies all provide buyer behaviour services. These services include and are often a combination of shopper research, phone interviews, consumer workshops, and other products such as Housescan (where all products in a household are scanned). They look at issues such as:

  • brand awareness and health,
  • price and switching points,
  • promotional effectiveness,
  • marketing & advertising effectiveness,
  • new brand tracking,
  • distribution,
  • and competition.

For more information, click on the links of the right of this page to their websites or contact Swigg.

Above the Line Advertising Expenditure

Commercial Monitors and OzTAM AdEx both report on TV advertising. The types of information they provide are:

  • Advertising expenditure
  • Frequency
  • Media type (Commercial Monitors also report in other media)
  • Target market(s)
  • Price on promotion

For more information, click on the links of the right of this page to their websites or contact Swigg.

 
   

Useful Website Links

Industry Bodies

Inside Liquor Jobs
Liquor Merchants Association
Australian Associated Brewers
DSICA
Australian Wine & Brandy Corp.
Wine Australia
Australian Alcohol Guidelines
Australian Hotels Association (AHA)

Information Suppliers

ACNielsen
Aust. Bureau Statistics
Roy Morgan Research
Emerson & Hughes
International Wine and Spirit Record
Aztec Information Systems
Liquor Merchants Association of Australia
OzTAM
IBISWorld Australia
Clutch

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