BrandPrint

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Swigg BrandPrint employs a number of unique analyses to ensure your brands and SKU’s are distributed & ranged efficiently in the independent trade. BrandPrint also delivers a comprehensive measure and evauation on your below the line activity.


Swigg BrandPrint answers the following:

  • Do you focus on building brand distribution, increasing range or both? 

  • Which SKU's and outlets are likely to deliver the highest returns?

  • Identify high potential suburbs and outlets for increasing distribution.

  • Get a handle on "outlet churn" and strategies to improve it.

  • Is the launch of your new brand generating repeat purchases and incremental volume to your portfolio?

  • Did your brands' merchandising activity or trade incentive deliver a positive return on investment?

Most importantly, we work with closely your sales team, provide tailored target outlet lists and evaluate the success of their efforts in building distribution, ranging and implementing merchandising activities.